We have developed a food & drink market testing product, which we call The Testing Zone. The Testing Zone includes taste testing, packaging, market positioning, and associated communication materials. Our new product can also be used to include competitor, or other substituted food & drink products.

Our team has extensive product development and testing expertise across a range of industries, particularly in the food industry.

Please get in touch (using Office@thehiveinsight.com) if The Testing Zone is of interest and we’ll send you more details.

The research: An accelerated turnaround of new service development, due to submission deadlines for funding, which included: mapping the industry, concept development and multi stage qualitative and quantitative research with business employees, their stakeholders and public sector organisations. This work required complex sample frames and a mixture of methodologies.

We are no strangers to delivering work quickly if required and in this project, the speed of execution had to be managed fastidiously, to ensure our client had time to make decisions. To achieve the timescale, we adapted the sample frames mid project as a better approach evolved. We developed a range of concepts that were explored and developed with appropriate audiences (that were fine-tuned throughout) with final testing and evaluation conducted in the markets that were going to be influenced. Lastly, our client now had sufficient information for the development of a business case, which gained substantial government investment.

The research: Qualitative and quantitative research (with both client and competitor’s consumers) and consultancy relating to the operating environment, including shop floor.

Our experience told us a café would be desirable and easily generate a profit for the cost of operation change, but was not motivational enough to increase footfall. We therefore suggested the development of a calendar of ‘promotional events’ that would attract new customers.

The client pitched for the additional money for the café and developed a calendar of activities as part of the implementation. The client also made our suggested changes to their customer journeys.

The research: Qualitative, quantitative and insight consultancy – Our work demonstrated that the product and service was ultimately very good, but that the client team were relatively new to NPD and as such were in the process of increasing customisation, instead of launching the product.

Our experience told us that the challenge was internal and that a standard product and service were suitable to launch. We conducted a small internal exercise, which demonstrated that unless the launch process was streamlined, the objective would take more than 100 years to achieve. We also made recommendations on how to adapt the product to mass market, very simply and efficiently.

The client was advised to streamline the product and launch it with limited customisations, effectively a mass market approach.

The research: We were invited to help our client understand key messages in research that had previously been conducted . Initially, we identified flaws in the research process. The research had provided data on appeal and marketing messages but the price point research was limited in a variety of ways, and the research said launch at a far lower price than desirable. The product was extremely effective offering, and wanted to be launched at a premium.

Our clientside experience meant we also considered the work in a wider context and we could see that which was not evaluated within the research process – that the research had not factored in economies of scale in production.

We recommended launching the product at a higher price point (a worthy premium for a highly effective product) and to use marketing tools if sales were not as expected. This meant the product had to sell far fewer units to make the same profit as the initial quantitative research reported.

The client took our advice and the product launched at a premium within several European markets and eventually more globally, providing significant additional profits over time.

The research: We were invited to help our client understand key messages in the research that had been previously conducted . Initially, we identified flaws in the previous research process, as despite providing data on appeal and marketing messages, the recommendations on price point were limited in a variety of ways. The initial research proposed a launch price far lower price than desirable. The client disagreed with the initial price point recommendation, as they felt the product was an extremely effective offering, and warranted a launch at a premium value.

Our client-side experience meant we could consider the work in a wider context and identify flaws and gaps in the previous initial research process (e.g. that research had not factored in economies of scale in production).

We recommended launching the product at a higher price point (i.e. a worthy premium, for a highly effective product) and to use marketing tools if sales were not as expected. Our recommendations meant the product needed to sell far fewer units than the previous initial quantitative research reported, to make the same profit.

The client took our advice and the product launched at a premium price point within several European markets, eventually expanding more globally and providing significant additional profits over time.

We have developed a food & drink market testing product, which we call the Testing Zone.  This usually includes taste testing, packaging, market positioning, and associated communication materials.  It can also be used to include competitor or substituted food or drink products.

Our team has extensive product developing and testing expertise across a range of industries, and particularly in the food industry, so do get in touch (using Office@thehiveinsight.com) if this of interest, and we’ll send you more details.

Creating Insight – 25^th of March 2020

Embedding Insight/Research Programmes – 1^st of May 2020

Harnessing Inspiration ~ Ideation Techniques – 16^th June 2020

Using Evidence to Make Better Decisions – 7^th of October 2020

Dates may be subject to change, so get in touch if you are interested: office@thehiveinsight.com

January: Using Behavioural Change Techniques to Improve Brand

February: Performance Getting the Most Out of Your Customer Journey

March: Leading & Inspiring Your Business with Insight Products

Get in touch for the programme details via office @ thehiveinsight.com

Creating Insight Products: 29^th Jun 2017 

A research project delivers a product, an Insight product collects a range of research products and builds a set of activities that provide a robust decision making package.  We will spend the day creating an insight product, including tools to help your internal audiences develop their evidence and thinking in a tangle way.

Creating Visually Impactful Communications:  26^th July 2017 

Research and data analytics can produce vast quantities of information.  This workshop aims at developing skills to hone down the information and create visually impactful communications from multiple data and information.   Will include  pictures and graphs but also the skills to develop info graphics

Creating Insight:   17^th Aug 2017

The workshop will cover development of Insight from research and data and wider information to contribute to a business problem.  Delegates will be reviewing information, developing the story and understanding what’s missing; creating the conclusions  from information that is there and what isn’t there.

Do get in touch for the workshop programme details and booking form: office@thehiveinsight.com