The challenge: Public sector client: The client wanted to make a substantial change to their offering, that could massively influence their entire industry and its future, for many years to come.
The research: An accelerated turnaround of new service development, due to submission deadlines for funding, which included: mapping the industry, concept development and multi stage qualitative and quantitative research with business employees, their stakeholders and public sector organisations. This work required complex sample frames and a mixture of methodologies.
We are no strangers to delivering work quickly if required and in this project, the speed of execution had to be managed fastidiously, to ensure our client had time to make decisions. To achieve the timescale, we adapted the sample frames mid project as a better approach evolved. We developed a range of concepts that were explored and developed with appropriate audiences (that were fine-tuned throughout) with final testing and evaluation conducted in the markets that were going to be influenced. Lastly, our client now had sufficient information for the development of a business case, which gained substantial government investment.
